Proven Impact

Real Performance.
Real Impact.

Due to the confidential nature of our work, we are not able to disclose client names. The following cases are drawn from real engagements and demonstrate our methodology, our adaptive framework, and the measurable impact we deliver across the Adria region. Full references are available upon request.

Methodology in Action

Measurable Results Across Every Market We Serve

20+

Markets covered

100+

M€ media spend audited

18

Specialists

Multi-Market Media Engagement — FMCG Adria
Slovenia, Croatia, Serbia, Bulgaria
01

FMCG / Confectionery

Slovenia, Croatia, Serbia, Bulgaria

Multi-Market TV & Digital Audit Media Strategy Governance

Multi-Market Media Engagement — FMCG Adria

The Challenge

The client needed to apply consistent global standards while respecting the local flavour of each Adria market across TV and digital media.

The scope covered Slovenia, Croatia, Serbia, and Bulgaria — markets with significantly different media landscapes, pricing structures, and data availability.

Our Approach

We delivered market-specific media strategy development, advanced media audit, negotiation with media owners, and integration of digital and traditional media performance frameworks.

We handled fragmented data environments and limited KPI availability in smaller markets, maintaining local market relevance while applying the client's global standards in daily work.

The Impact

The client achieved a consistent governance framework across all four markets, with improved cost efficiency and optimised buying conditions.

Performance optimisation was achieved across both traditional and digital channels, with a scalable model for future market expansion.

Digital Transformation — Fashion & E-commerce
Slovenia & Croatia
02

Fashion / E-commerce

Slovenia & Croatia

Digital Transformation Full-Funnel KPI Framework

Digital Transformation — Fashion & E-commerce

The Challenge

TV still represented a significant share of the communication budget in Slovenia, with an ongoing decrease in ROI. A sustainable digital transformation was needed.

The client needed to design and execute a transition that would make digital coverage scalable and comparable to the old TV-driven approach.

Our Approach

We designed a sustainable, monitorable full-funnel digital media framework, optimising investment across all platforms.

We set the respective KPIs and embedded them into the conversion metrics, ensuring every element of the digital plan was measurable and actionable.

The Impact

Improved digital efficiency and scalable digital coverage comparable to the previous TV-driven approach.

The framework was successfully extended to Croatia as part of a broader regional assignment.

Performance Measurement & Delivery Alignment — Retail
Croatia
03

Retail / Pharmacy

Croatia

TV & Digital Audit Performance Tracking KPI Alignment

Performance Measurement & Delivery Alignment — Retail

The Challenge

The client faced misalignment between investment and delivery across TV and Digital channels, with limited transparency on cost drivers.

Performance was inconsistent by month, campaign, and channel, and the overall view was fragmented with weak linkage between planning and execution.

Our Approach

We implemented holistic tracking of plan versus actual across TV and Digital, with cross-channel analysis to identify inefficiencies and optimisation levers.

We benchmarked versus guarantees, historical trends, and market standards, and identified key drivers including seasonality, channel mix, buying conditions, and allocation logic.

The Impact

Stronger alignment between investment and delivery across channels, reduced volatility, and enhanced transparency that enabled better planning.

The improved visibility significantly strengthened the client's negotiation leverage with their media agency.

Digital Dashboard & Performance Benchmarking
Regional Digital Transformation
04

Automotive

Regional Digital Transformation

Digital Audit Dashboarding Performance Benchmarking

Digital Dashboard & Performance Benchmarking

The Challenge

The client faced fragmented digital spending across multiple platforms and brands, with no reliable benchmarks for campaign approvals.

They needed to understand digital performance comprehensively, measure efficiency by brand and period, and create a sustainable reporting model.

Our Approach

In cooperation with the client's internal data team, we designed a customised dashboard with a clear dataset, structure, categories, and rules.

We established a full set of expandable KPIs and built an all-time in-possession solution — a sustainable model giving the client control over agency reporting and retrospective benchmarks, accessible to all respective parties.

The Impact

The client gained complete visibility into digital performance across all platforms and significantly reduced campaign approval time.

The retrospective benchmarking capability gave them a strong negotiation position with their media agency.

Multi-Market Agency Pitch Management
9-Country Regional Pitch
05

Energy

9-Country Regional Pitch

Pitch Management Multi-Market Agency Selection Social Media Audit

Multi-Market Agency Pitch Management

The Challenge

The client needed to consolidate regional media spending with a single agency partner across 9 countries in the Adria and CEE region.

The challenge was to enhance transparency and central control while understanding the vastly different baseline conditions across each market.

Our Approach

We designed a comprehensive tender process evaluating centralised services, local planning competences, and digital maturation.

We mapped the local media market circumstances to ensure the future cooperation model was tailored to reality, not just theory. Tender documentation was adapted to local regulatory requirements in each market, and a team of local experts was established for the regional evaluation.

The Impact

The client successfully consolidated their regional media operations, securing improved local conditions and transparent cross-border reporting.

A future-proof agency partnership was established with clearly defined performance KPIs. Social media skills were also evaluated by country to identify in-house and agency-side expertise gaps.

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