Media Advisory & Auditing
Independent. Regional. Accountable.
Media Audit & Advisory across Adria — helping companies bring transparency, control and performance into their media investment.
We help marketing leaders gain clarity, negotiate with confidence, and make every media investment deliver measurable business impact.
Our Coverage Region — Hover to Explore
* Network figures refer to the Media Strategy Network
How We Deliver
Senior Expertise. Specialist Support. Regional Scale.
Senior-led Advisory
Every engagement is personally led by Marina Kraljić, ensuring senior strategic involvement throughout the project.
Specialist Network
Access to media audit, benchmarking, analytics and digital specialists depending on project requirements.
Regional Coverage
Expertise across 9 Adria markets, supported by trusted regional partners.
International Standards
Supported by Media Strategy International Network and international benchmarking methodologies.
Trusted by Leading Advertisers Across the Adria Region
“Marina has a great feel for the media landscape and knows how to navigate it with confidence. Her experience and practical advice help make campaigns stronger and more effective — from planning to execution and evaluation. She’s a true eagle eye.”
“Working with Rea Consulting felt like receiving true royal treatment — both throughout the pitch process and during the media audit, amounting to 18 months of seamless, flawless cooperation. Rea Consulting unlocked significant savings for us as a company, which not only strengthened our bottom line but also allowed us to substantially increase our time on air — and that was only the beginning! Throughout the audit process, their meticulous and detailed work empowered us to guide our media agency toward becoming far more effective. The entire experience was effortless for our marketing team, making for a smooth and rewarding journey from start to finish. An absolute, wholehearted recommendation!”
What We Do
Our Core Services
Media Auditing & Benchmarking
Independent verification of media buying conditions, pricing, and performance against regional and international benchmarks.
Learn moreAgency Pitch Management
Structured, transparent agency selection processes that ensure you choose the right partner on the right terms.
Learn moreStrategic Advisory
Ongoing advisory support for media governance, budget planning, and multi-market strategy across the Adria region.
Learn moreDigital Performance & Analytics
Evaluation of digital media investment across programmatic, social, and search — with a focus on transparency and measurable outcomes.
Learn moreWhy Rea Consulting
Independent Advice. Local Knowledge. Regional Reach.
100% Independent
Because we have no financial ties to any agency or media owner, we can give you advice that is genuinely objective — focused on your media performance, not on maintaining relationships elsewhere.
Local Knowledge. International Standards.
Deep familiarity with Adria market pricing, local media owners, and regional buying practices — combined with the benchmarking methodology of the Media Strategy Network.
Continuous Insight
Benchmarking is not a one-time report. We provide ongoing monitoring so you always know whether your budget is performing.
Our Coverage
9 Adria Markets.
One Consistent Standard.
Albania · Bosnia & Herzegovina · Bulgaria · Croatia · Kosovo · Montenegro · North Macedonia · Serbia · Slovenia
Our StoryPartner of Media Strategy
Adria representative of the Media Strategy Network — bringing international methodology and benchmarking standards to local market practice.
““The best media decisions are not based on assumptions. They are built on independent benchmarks, verified data and continuous accountability.””
Meet the Founder
Marina Kraljić
With 20+ years in media — agency side, media side, and now as an independent advisor — Marina brings a rare combination of regional market knowledge and international benchmarking standards to every engagement.
She is the Adria representative of the Media Strategy Network — a consortium of independent media consultants covering 20+ markets and over €677M in audited media spend.
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Let's Talk About Your Media Challenges
Whether you are planning a media audit, running an agency pitch, or simply want an independent perspective on your media strategy — we are here to help.
Get in Touch