Advisory & Auditing
Independent Media Advisory & Auditing Services
Five core service areas, built on a structured methodology — always tailored to your market, your agency relationships, and your business objectives.
How We Do It
Our services, templates, and outcomes are always tailored to your specific challenges — never a one-size-fits-all tool.
Benchmarking
Independent comparison of your media costs and conditions against competitors and market norms — across TV, digital, print, radio, and outdoor.
We cover all channels: TV net prices, digital CPMs and viewability benchmarks, programmatic fee transparency, OOH, print and radio rates. Every comparison is like-for-like — same category, same budget scale, same market.
Deliveries
We verify that what was planned was actually delivered — TV GRPs, digital impressions, viewability, radio ads, OOH sites and invoice accuracy across every channel.
TV post-buy scans check GRP and reach delivery against peoplemeter data. Digital audits verify impressions, clicks, viewability, and brand safety. Every invoice is cross-referenced independently. Shortfalls are flagged monthly.
Consultancy
Strategic support on channel mix, budget allocation, and agency negotiations — so every decision is driven by your KPIs, not agency convenience.
We review annual media plans, challenge budget splits, and support commitment negotiations with independent data. We also design performance-based agency remuneration models that align incentives with your business outcomes.
Agency Advisory
An independent assessment of your agency's planning quality, buying skills, and financial transparency — so you know exactly what you are getting.
We review strategic recommendations, team competence, and internal processes. Where gaps exist, we provide structured feedback. When a new agency is needed, we run the full pitch — from benchmarks and tender documents to contract close.
Our Services
What We Do
Five core service areas, each built on independent methodology and deep regional expertise.
Agency Pitch Management
Support to Select the Best Agency Partner for You
Selecting a new media agency is a critical business decision. Our job is to minimise your professional risk by designing the most transparent, objective tender process possible.
We manage the entire process: from setting benchmarks based on your actual conditions and tailoring tender documentation to local regulations, to evaluating agency skills and negotiating final contracts. Our objective is to support you along the entire decision-making process — from preparation and strategy, through competence testing, to closing and contract management. In case of a regional pitch, we establish a team of local experts.
Key Deliverables
- Preparation: select the most potential agencies and prepare all materials and templates
- Strategic tasks: measure agencies' competitiveness and improve conditions
- Buying tasks: test agencies' skills, capabilities, and team experience
- Closing tasks: manage the contract and finalise the procedure
- Regional pitches: local expert teams in each market
Media Auditing & Benchmarking
Continuous Insight Across All Channels — TV, Digital, OOH, Radio & Print
Benchmarking is never a still picture — it only works if regularly fuelled by data. We provide full transparency across planning, buying, delivery, and billing for every channel in your media mix. Across all media — TV, digital, OOH, radio, and print — your prices are compared against current market averages, so you always know where your investment stands relative to the market.
Our robust database covers all media types: TV net prices, digital CPMs, viewability and brand safety benchmarks, programmatic fee transparency, OOH format pricing, radio net rates, and print cost-per-thousand. Our Continuous Insight framework tracks planned versus actual delivery — GRPs, Reach, Prime Time ratios, Position in Break for TV; impressions, CTR, and viewability for digital — ensuring you only pay for what you receive. Outputs are delivered monthly with key improvement recommendations, and a detailed summary twice a year.
Key Deliverables
- TV post-buy scan: compare actual GRP/TRP ratings with peoplemeter data, verify net CPP and Position in Break
- Digital audit: CPM, viewability, brand safety, programmatic fees and ad-serving cost transparency
- OOH benchmarking: format-level pricing vs. market norms across digital and static inventory
- Radio & print audit: net rates, discount levels, AVBs, and invoice verification
- Client & competitor benchmarking across all channels and markets
- Invoice check: confirm correctness of real cost for every line item across all media types
Strategic Advisory & Media Consultancy
Media Performance & Strategic Planning Support
We verify whether your media agency has prepared ambitious strategic plans and optimum channel mixes — ensuring your budget allocation reflects real market conditions, not just agency convenience.
We participate in clients' negotiations about annual media commitments and support clients in designing performance-based remuneration models for their media agencies — ensuring that the agency's motivation is perfectly aligned with the client's business success.
Key Deliverables
- Annual media commitment negotiations
- Channel mix optimisation against communication objectives
- Performance-based agency remuneration model design
- Audit of agency management, team competence, and transparency
- Creative strategy and audience targeting alignment
- Multi-touch attribution (MTA) and channel role definition
Media Training & Seminars
Empowering Your In-House Marketing Teams
The most effective defence against media inefficiency is an educated in-house team. We arrange bespoke media skills training tailored to your specific category, media mix, and business objectives.
Advertisers can also attend our regular thematic seminars focused on media planning and buying, the effectiveness of media communication, and media agency pitch management. We empower your team to ask the right questions and challenge agency recommendations with confidence.
Key Deliverables
- Bespoke in-house media skills training programmes
- Media planning and buying fundamentals
- How to read and challenge a media plan
- Agency pitch management for marketing teams
- Media effectiveness measurement and KPI setting
- Regular thematic seminars throughout the year
Digital Performance & Analytics
Turn Digital Data Into Actionable Insight
Most brands collect more digital data than they use. We build the measurement frameworks, dashboards, and KPI structures that turn raw performance numbers into clear, decision-grade insight — across paid, owned, and earned channels.
Our work spans cross-channel attribution, funnel diagnostics, conversion rate analysis, audience overlap and saturation, and creative-level performance reads. We translate platform metrics into business outcomes and help in-house teams establish a single source of truth across agency, ad-tech and analytics tools.
Key Deliverables
- Cross-channel measurement framework & KPI library
- Performance dashboards (Looker, GA4, custom)
- Funnel diagnostics and conversion analysis
- Multi-touch attribution review
- Audience overlap, saturation & frequency reads
- Quarterly performance reviews and action plans
How we deliver
A continuous cycle, not a one-off project.
Every engagement runs through the same four-step rhythm — so insight, accountability, and improvement compound over time.
Benchmark
We establish your baseline — where your media costs, conditions, and buying quality stand relative to the market. TV, digital, OOH, radio, and print.
Verify
We cross-check every delivery claim against independent data sources. GRPs, impressions, viewability, radio ads, OOH sites and invoices — nothing is taken at face value.
Advise
We translate findings into clear, actionable recommendations — channel mix, budget allocation, agency negotiation strategy, and KPI design.
Govern
We stay engaged. Monthly reports, quarterly reviews, and ongoing advisory ensure improvements are sustained and new risks are caught early.
A living cycle, not a one-time snapshot.
Benchmarks are refreshed as market conditions change, deliveries are verified monthly, and strategic advice evolves with your business. Because we work exclusively for advertisers — with no agency or media owner relationships — every finding is genuinely independent.
How we work
What clients get
A bespoke client dashboard — tailored to each client's specific markets, channels, and KPIs. Not a fixed off-the-shelf tool, but a personalised reporting environment built around your media investment.
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