About Rea Consulting
20 Years of Adria Media Experience. One Trusted Perspective.
Marina Kraljić
Founder & Managing Director
Experience
Years of Experience
20+
Markets Covered
9
Media Disciplines
TV, Digital, Radio, OOH, Print
Languages
HR, EN, DE, IT, CZ
Our Story
Built on Experience. Grounded in the Adria Market.
Rea Consulting was founded by Marina Kraljić after two decades working across every dimension of the Adria media market — from media buying and planning to agency management and regional strategy. That breadth of experience, built entirely within the region, is what shapes how every engagement is approached: with the technical rigour of an auditor and the commercial understanding of someone who has sat on both sides of the table.
Every engagement starts with understanding the advertiser's specific situation before any benchmarking is done. The result is advice grounded in actual market conditions — not generic frameworks applied from a distance. Having worked inside agency environments before moving to the advisory side, Marina understands precisely where media budgets are typically lost.
“We exist to help Adria advertisers navigate a complex media environment — with advice that answers only to their objectives.”
“The complexity of today's media market is not the problem. The problem is making decisions without a reference point.”
Our Coverage
9 Adria Markets.
One Trusted Partner
We cover the full Adria region with deep local knowledge in each market — understanding the specific media landscape, pricing dynamics, and regulatory environment that shape media buying decisions.
Our Team
Marina is supported by a dedicated team of specialist partners, each bringing deep expertise in their respective disciplines.
Our Network
Local Expertise. International Reach.
As an Adria partner of the Media Strategy Network, Rea Consulting has access to international benchmarking data, proven methodologies, and a network of media advisory professionals across Europe.
This means our clients benefit from both the depth of local Adria market knowledge and the breadth of a European network — without the overhead of a large international firm.
Get in TouchHow We Work
What Working With Us Looks Like
A typical engagement from first contact to ongoing advisory cycle.
Week 1–2
Briefing & Data
We gather your media plans, contracts, invoices, and agency agreements. No assumptions — we work from your actual data.
Week 3–4
Benchmarking
Your costs and conditions are compared against market norms across all channels — TV, digital, OOH, radio, and print.
Week 5–6
Audit & Verification
Delivery is verified against plan. Every GRP, impression, and invoice is independently cross-referenced.
Week 7–8
Advisory Report
A structured findings report with clear recommendations, prioritised by commercial impact and actionability.
Ongoing
REA360 Cycle
Benchmarks refresh as markets change. Monthly delivery checks. Strategic advice evolves with your business.
A Continuous Cycle, Not a One-Time Snapshot
REA360 is our proprietary methodology for media advisory and auditing in the Adria region. It combines independent benchmarking, delivery verification, strategic consultancy, and ongoing governance into a single connected cycle — refreshed continuously as your market and media mix evolve.
See the REA360 FrameworkReady to talk about your media investment?
A short, no-obligation conversation often surfaces the right next step.